ALISON
Alison is a free online educational platform that focuses primarily on professional skills. Alison currently offers 1,000 free online courses, nearly 13 million students and 2 million alumni from 195 countries.
The Alison team consists of representatives from 14 countries on 6 continents! All of these people, who are dedicated marketers, publishers, analysts, and technologists, have come together with one goal in mind – to provide free educational courses!
History of creation and fundraising:
In 2005, Mike Feerick realized that free education could be provided online as a scalable business. In 2006, Feerick designed and built the platform. Alison was launched as early as April 21, 2007 with its first customers and six courses. Among Alison’s stated goals are to zero in on all costs of access to digital education and skills training and to derail disruptive innovation in global education and skills training with a scalable business model that allows registered users to receive education for free In April 2017, the company decided to update the platform. The company also launched a mobile app that drives 50% of website traffic worldwide. On July 5, 2016, Indian President Pranab Mukherjee announced a partnership between Alison and the National Skill Development Corporation, which included a partnership with Rabindranath Tagore University.
Business Model:
Alison’s revenue is generated through advertising and certificate sales. According to The Economist, the company seeks to stimulate education through advertising in the form of television and radio. Through an online pay-per-click advertising revenue model, Alison has created a business model that can provide educational materials for free to students.
What the main chips are:
Ease of use.
One of the most important elements of Alison is ease of use. Everyone knows that first impressions matter. Web pages are no exception. Once you look, you’ll immediately see how attractive the design is and meets your expectations.
Quality of content
Most users say that Alison’s courses have been helpful and give them a set of new skills, and should be considered micro-courses.
Price
Price is what every user looks at when choosing the right online course for themselves. Alison courses are completely free, but to get a diploma or certificate, you have to pay for them. Certificates can cost anywhere from 12 euros to 35 euros, depending on which certificate you choose: digital, printed or framed. Diplomas are more expensive – they cost between 39 euros and 75 euros – and if you want to take a course of study, which is a student-led learning process, you will be asked to pay between 149 euros and 165 euros.